by James C. Abegglen · The Free Press · tapa dura · ISBN 9780029001554
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«Sea Change» is the economics and business essay by James C. Abegglen, published by The Free Press in hardback (304 pages, in English).
It analyses the spectacular economic growth of East and Southeast Asia and its transformation into the new world industrial centre. It examines why countries such as Japan, Korea, Taiwan, Singapore, Malaysia, Indonesia, Thailand, the Philippines and coastal China constitute a key expanding market for the West, and what strategies companies can follow to compete successfully in the region.
Subtitled «Pacific Asia as the New World Industrial Center», the work includes bibliographic references (pages 267-277) and an index.
Work aimed at university students, international trade professionals and executives interested in business expansion in Asia.
