by George Stalk, Michael J. Silverstein · Wiley · ISBN 9780471384335
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«Breaking Compromises» is a book of essays by Michael J. Silverstein and George Stalk on consumer markets, published by Wiley (240 pages, in English).
The book brings together essays from the Boston Consulting Group on how companies detect and break classic consumer trade-offs, such as choosing between price or quality, and rebalance the relationship between product and customer. It addresses loyalty, branding, e-commerce, and global expansion.
The work was originally published in 2000 and falls within the fields of business, economics, marketing, and business management.
Recommended for executives, marketing professionals, and retail professionals seeking strategies applicable to consumer markets.
