by Michael J. Silverstein · Tapa dura · ISBN 9781422187050
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«The $10 Trillion Prize» is the economics essay by Michael J. Silverstein, Abheek Singhi, Carol Liao and David Michael (hardback).
The book analyses the rise of affluent consumers in China and India: who they are, what they buy and why, how they think and how they shop. It profiles consumers from the emerging middle class to the wealthiest, in cities and rural areas, and proposes strategies for companies to take advantage of a market that could exceed 10 trillion dollars a year.
It corresponds to the third edition published in 2012, with bibliographic references and an index.
For executives, marketing and strategy professionals interested in consumption in the emerging markets of China and India.
