by Jeffrey Pope · PARRAMON · tapa dura · ISBN 9788434217102
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«Investigación de mercados» is the marketing manual by Jeffrey Pope, published by Parramón in hardback (384 pages, in Spanish).
Manual on commercial research covering market organization, marketing strategies, and sales and distribution channels, with market analysis as its core. The Spanish edition is based on Practical Marketing Research and is aimed at applying market data analysis to business decision-making.
Translation of Practical Marketing Research. Part of the Gestión y Empresa (G.E.) collection by Parramón.
Recommended for marketing students and sales professionals seeking to ground their decisions in market analysis.
