by Jeffrey Pope · Ediciones Maeva · tapa blanda · ISBN 9788486478148
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«Telemarketing» is the telephone marketing manual by Jeffrey Pope, published by Ediciones Maeva in paperback (240 pages, in Spanish).
The book explains how to sell and market over the phone. It details the principles of this discipline and provides methods for planning campaigns, improving call productivity, and combining the telephone channel with the rest of the company's commercial tools.
Originally published in 1987 by Ediciones Maeva.
Intended for marketing students and sales and telemarketing professionals.
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