by Carl W. Stern, George Stalk Jr. · Deusto · tapa blanda · ISBN 9788423416080
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«Ideas sobre estrategia» is the business strategy anthology coordinated by Carl W. Stern and George Stalk Jr., in paperback (370 pages, in Spanish).
Articles from the Boston Consulting Group on business strategy: experience curve, new information economy, marketing for one-person segments, time and quality as competitive factors. Debt, brand management and flexible organizations are also analysed, compared with jazz groups versus a symphony orchestra.
Original title: «Perspectives on Strategy from The Boston Consulting Group». Spanish edition published by Deusto in 1998.
Aimed at professionals and students in the business field interested in strategy and management.
