by Frank Bettger · Touchstone · tapa blanda · ISBN 9780671794378
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This business classic by Frank Bettger offers practical advice and inspiring anecdotes for anyone working in sales. Bettger shares his personal experiences and the principles he developed to achieve success in the world of sales. You will learn how to develop the style, spirit, and presence of a successful salesperson, and how to apply effective techniques to conquer fear, gain confidence, and close sales.
Franklin Lyle Bettger, also known as Frank Betcher, was an American self-help book author and lecturer. He was a minor league baseball player and briefly played in the major leagues for the St. Louis Cardinals as a third baseman. He is the father of actor Lyle Bettger.
