by Paul Adams · Anaya Multimedia · tapa blanda · ISBN 9788441532977
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This book is an essential guide to understanding how people connect and how information spreads in the social media environment. Author Paul Adams explains how businesses can rebuild their marketing and advertising strategies by adapting to social behavior, allowing for the precise measurement of influence and human interaction in the digital age. Through its pages, the reader will discover the foundations of social behavior, analyzing how people make decisions, how they are influenced by their environment, and how these dynamics are transforming the way we do business. It is a must-read for those looking to understand the patterns behind the social web and how to apply them to create products and strategies that truly connect with the audience.
