by Paul Adams · Pearson Education, Limited · tapa blanda · ISBN 9780321804112
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«Grouped: How Small Groups of Friends are the Key to Influence on the Social Web» is an essay by Paul Adams in paperback, 168 pages, in English.
The book analyses the shift from a web of documents to one centred on people. With research from universities and technology companies, it shows how ideas and brand messages spread on social networks, and explains that the key influence lies in small groups of friends, not isolated individuals. It proposes applying this logic to business strategy, marketing and product design.
The edition belongs to the Voices That Matter series and was published on 21 November 2011.
Aimed at marketing, advertising and digital design professionals interested in social networks and consumer behaviour.
