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Grouped: How Small Groups of Friends are the Key to Influence on the Social Web
by Paul Adams · Pearson Education, Limited · tapa blanda · 168 pages
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Pages: 168 pagesAuthor: Paul AdamsPublisher: Pearson Education, LimitedFormat: tapa blandaLanguage: enRelease date: 21/11/2011ISBN: ISBN 9780321804112
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Synopsis of Grouped: How Small Groups of Friends are the Key to Influence on the Social Web
En 'Grouped', Paul Adams explora cómo los pequeños grupos de amigos influyen en el comportamiento social en la web. Este libro analiza la importancia de las conexiones sociales y cómo las empresas pueden adaptar sus estrategias de marketing y publicidad para enfocarse en estos grupos. Adams presenta investigaciones y ejemplos prácticos para ayudar a los lectores a comprender y aprovechar el poder de las redes sociales en el mundo digital.
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