by Fernando Maciá Domene · Anaya Multimedia · tapa blanda · ISBN 9788441540446
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This book is a comprehensive guide to understanding and leveraging digital marketing in today's business world. Fernando Maciá Domene offers a global vision of online strategies, from traffic attraction and conversion to customer loyalty and web analytics. With a practical approach away from academic theory, this book provides the tools and inspiration needed to drive professional or business growth in the field of digital marketing.
