by Iñaki Gorostiza Esquerdeiro, Asier Barainca Fontao · ANAYA MULTIMEDIA · tapa blanda · ISBN 9788441541931
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«Data Analytics. Mide y Vencerás» is the digital analytics guide by Iñaki Gorostiza and Asier Barainca (Anaya Multimedia, paperback, 392 pages).
It explains how to design a data analytics plan for a digital business, from the initial audit and definition of KPIs to technical implementation with tools like Google Tag Manager. It also covers data visualization, quantitative and qualitative analysis, and success cases from major brands.
First edition, published in March 2020 within the Social Media collection from Anaya Multimedia.
Aimed at digital analysts, online marketing professionals, and business managers who want to base their decisions on data.
