by Tony Davila, Marc J. Epstein, Robert Shelton · Financial TImes Prentice Hall · tapa dura · ISBN 9780131497863
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«Making Innovation Work» is the business management essay by Tony Davila, Marc J. Epstein and Robert Shelton, published by Prentice Hall in hardback.
The authors present innovation as a formal process proven at HP, Microsoft and Toyota, and show how to define strategy, structure the organization, apply metrics, incentivize teams and take ideas from creation to commercialization. The goal is to increase the return on innovation investments.
Published in 2005 by Financial Times Prentice Hall in English; first edition. It falls within the categories of Business and Economics and Technology.
Aimed at executives, managers and strategy leaders seeking a practical approach to measuring and profiting from innovation in their organizations.
