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Global Marketing: A Decision-Oriented Approach
by Svend Hollensen · Pearson Education Limited · tapa blanda · 752 pages
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Pages: 752 pagesAuthor: Svend HollensenPublisher: Pearson Education LimitedFormat: tapa blandaLanguage: enRelease date: 26/4/2007ISBN: ISBN 9780273706786
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Synopsis of Global Marketing: A Decision-Oriented Approach
Este libro de Svend Hollensen, titulado 'Global Marketing: A Decision-Oriented Approach', es una guía completa sobre marketing internacional. Publicado por Pearson Education, este libro de texto está dirigido a estudiantes y profesionales, ofreciendo un enfoque práctico y orientado a la toma de decisiones en el ámbito del marketing global. Cubre temas esenciales como la investigación de mercados internacionales, la segmentación y el posicionamiento, las estrategias de entrada en mercados extranjeros y la gestión de la marca a nivel global.
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