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ISBN: 9788420546384
Este libro, escrito por Javier Fernández López, presenta un modelo integrador de las políticas de marketing y gestión de personas para alcanzar la excelencia. Publicado por FT Prentice Hall, esta edición en rústica ofrece una visión profunda sobre cómo gestionar la confianza en el ámbito empresarial. Ideal para profesionales y estudiantes interesados en marketing y gestión de recursos humanos.
