by Enrique Carlos Díez de Castro, Isabel María Rosa Díaz · ESIC Editorial · tapa blanda · ISBN 9788473565387
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«Gestión de precios» is the manual by Enrique Carlos Díez de Castro and Isabel María Rosa Díaz, published by ESIC Editorial in paperback (398 pages, in Spanish).
Reference work on how to set prices, with a theoretical and practical approach. It treats price as a marketing variable, the factors that determine it (costs, demand, competition), methods such as full costing, acceptable prices or perceived value, and pricing strategies.
Fifth revised and updated edition, published in October 2008. Part of the Professional Business Books collection.
Aimed at professionals, teachers and students of business management and marketing interested in price setting.
