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ISBN: 9788431320133
Este libro, escrito por Cósimo Chiesa de Negri, explora cómo dirigir, organizar y motivar a un equipo comercial. Publicado por EUNSA en 2002, el libro ofrece una guía práctica para la gestión de ventas y marketing, con un enfoque en la fidelización de clientes. Con 264 páginas, esta edición en tapa dura forma parte de la Colección Manuales IESE.
