by Cosimo Chiesa de Negri · Empresa Activa · tapa blanda · ISBN 9788496627437
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«Dirigir vendedores es mucho más» is the sales leadership book by Cosimo Chiesa de Negri, published by Empresa Activa in paperback (160 pages).
Pedro, the salesman protagonist of «Vender es mucho más», is promoted to sales director of an insurance brokerage and turns to his mentor Enrique to face the challenge. The book explains how to define a sales strategy, measure results, manage and motivate the team, and turn salespeople into consultants for their clients.
Sixth title in the «Narrativa empresarial» collection. Third edition. Published in 2008.
For sales directors and sales team managers seeking a practical leadership guide.
