by Cosimo Chiesa de Negri · Empresa Activa · tapa blanda · ISBN 9788492452514
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«Los pecados capitales de la venta» is the business essay by Cosimo Chiesa de Negri, published by Empresa Activa in paperback (144 pages, in Spanish).
Cosimo Chiesa de Negri analyses forty common errors in commercial strategy through the story of Pedro, a young salesman promoted to regional sales manager, and Enrique, his mentor; the dialogues and problems of the two protagonists allow a review of habitual mistakes when selling products and services and when managing sales teams.
Third book by Cosimo Chiesa at Empresa Activa after «Vender es mucho más» and «Dirigir vendedores es mucho más»; published on 22 March 2010 in the Narrativa empresarial series.
Aimed at sales professionals and sales managers who want to identify errors in their sales strategy.
