by Gerry Johnson, Kevan Scholes · Prentice-Hall · tapa blanda · ISBN 9780132964197
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«Exploring Corporate Strategy: Text and Cases» is the corporate strategy textbook by Gerry Johnson and Kevan Scholes (Prentice-Hall, paperback, in English).
Corporate strategy textbook covering concepts, analytical methods, and processes for developing, selecting, formulating, and implementing strategies. With practical cases, it analyses the environment, resources, stakeholder expectations, and organisational structure, from option generation to evaluation and implementation.
Second revised edition, published in 1989; 575 pages. Part of the Exploring Corporate Strategy series.
Aimed at university students and business and economics professionals who wish to deepen their understanding of strategic planning.
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