by Michael E. Porter · GEN Atlas · tapa blanda · ISBN 9788535215267
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Competitive Strategy by Michael E. Porter is a seminal work that has transformed the theory and practice of business strategy worldwide. Through deep analysis, the author introduces key tools such as the three generic strategies (cost leadership, differentiation, and focus) and the five forces model, providing a disciplined framework for understanding competition and improving corporate profitability. This book is essential reading for managers, analysts, consultants, and business students, offering an unparalleled perspective on how organizations can evaluate industries, understand competitors, and establish strong strategic positions.
