by Michael E. Porter · Ediciones Pirámide · tapa dura · ISBN 9788436823387
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«Estrategia competitiva» is Michael E. Porter's essay on business strategy, published by Ediciones Pirámide in hardback (456 pages, in Spanish).
«Estrategia competitiva» proposes a method for analysing an industry through five forces that determine its competition and choosing an advantageous position. Porter presents three generic strategies —cost leadership, differentiation and focus— and tools to anticipate rivals' reactions and sustain superior profitability.
This edition belongs to the Empresa y Gestión collection from Ediciones Pirámide. The book was originally published in English in 1980 as «Competitive Strategy».
It is of interest to executives, management professionals and business strategy students who want to understand competitive dynamics.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
