by Marketing Publishing · Ediciones Díaz de Santos, S.A. · tapa blanda · ISBN 9788487189333
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«Estrategia Básica de Marketing» is the marketing manual by Marketing Publishing, published by Ediciones Díaz de Santos, S.A. in paperback (188 pages).
Four questions guide this work: how much the company wants to earn, in which markets or segments to participate, how to do so, and how to face competition. From there, it analyses the basic strategy in its profitability, market share, positioning and competitive aspects, and includes practical application forms.
It is part of the Biblioteca de manuales prácticos de marketing collection, in its first edition of 29 December 1989. Text in Spanish.
Aimed at students and professionals seeking a practical guide to structuring commercial strategies.
