El plan de marketing en la práctica

Synopsis of El plan de marketing en la práctica

«El plan de marketing en la práctica» is the marketing manual by José María Sainz de Vicuña Ancín, published by ESIC Editorial in paperback, 494 pages.

The author proposes a step-by-step methodology for developing a marketing plan: situation analysis and diagnosis, objective setting, strategy selection, and action plans. The work includes eleven marketing plans from companies in different sectors, four in print and seven on the accompanying CD-ROM.

Fifteenth revised and updated edition, part of the Business Professional Books collection.

Aimed at managers, entrepreneurs, and marketing students who need a step-by-step guide to developing marketing plans.