by Hugo Rubio · CreateSpace Independent Publishing Platform · tapa blanda · ISBN 9781533170231
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«El Modelo Sintético de Estrategia de Marketing» is Hugo Rubio's marketing strategy manual, in paperback (140 pages, in Spanish).
It starts from the lack of precision with which concepts such as strategy or competitive advantage are usually used. It proposes a solid and shared language to turn them into actions, and presents the Synthetic Model of Marketing Strategy (MSSM©), a process that structures ideas and integrates them into the overall marketing plan.
First edition published by CreateSpace Independent Publishing Platform on June 19, 2016. Subject areas: Business and Economics and Technology.
Aimed at entrepreneurs, managers and business teams seeking to define a clear and shared marketing strategy.
