El método DealerK

Synopsis of El método DealerK

«El método DealerK» is the operating manual by Marco Marlia, published by Edizioni LSWR in hardback (368 pages, in Spanish).

Operating manual for the digital dealership. It starts from an idea: entering a dealership was like entering a temple and buying your first car was a rite, but times have changed. It explains how to generate and manage leads and apply digital marketing so car salespeople adapt to new buyers and sell in the digital age.

Published in 2016 by Edizioni LSWR; updated and enhanced Turbo Edition; ISBN 9788868954284.

Reference work for dealership sales teams and digital marketing professionals in the automotive sector.