by Josep Chias · Editorial UOC, S.L. · tapa blanda · ISBN 9788497886604
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«El màrqueting» is the marketing guide by Josep Chias, published by Editorial UOC in paperback (112 pages, in Catalan).
It starts from the idea that marketing is the science of exchange: an exchange that takes place in the market, where consumers have needs they wish to satisfy. The work presents the main parts of the discipline and offers practical guidelines for developing marketing plans.
Volume 67 of the VullSaber collection. First edition, published in Barcelona in 2007. Josep Chias is president of Chias Marketing and an expert in marketing, communication, and brands.
Tapa blanda
