by Josep Chias · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788476156018
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«El mercado son personas» is a marketing essay by Josep Chias, published by McGraw-Hill in paperback (120 pages, in Spanish).
The work explains how a company should act to understand and apply services marketing, based on the ideas and methodologies developed by Josep Chias. It includes numerous real examples from his teaching and professional activity, as well as application cases in different fields and countries.
The ISBN-13 is 9788476156018. The edition appeared on 12 June 2012 and the work falls within sales and marketing management, in the business and economics categories.
Recommended for marketing professionals, managers of service companies, and business management students.
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