by Pierre Thuillier · Publicações Europa-América · ISBN 5602072280172
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«Do estudo de mercado ao plano marketing» is Pierre Thuillier's practical marketing guide, published by Publicações Europa-América in Portuguese.
The work offers a practical overview of the stages of conducting a market study and its application in creating a marketing plan. It explains how to analyse the commercial environment, identify opportunities and define competitive strategies, with guidance for transferring this knowledge to the real management of a business.
Aimed at sales, business and marketing professionals and students who want to apply commercial analysis and strategic planning techniques.
