
by vv.aa. · Texto Editores · tapa blanda · ISBN 9789724702902

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«Direct Marketing em Portugal» is a multi-author work on direct marketing, published by Texto Editores in paperback (132 pages, in Portuguese).
A collective work offering an overview of direct marketing in Portugal, focused on the country's business and economy. Its pages examine the role of this commercial discipline and its practical application in the relationship between companies and customers, with a general approach intended to introduce the sector.
Published in April 1994 by Texto Editores, the work falls under the Business and Economics category.
For business and economics professionals and students interested in direct marketing in Portugal.
