by Manuel Artal Castells · ESIC Editorial · tapa blanda · ISBN 9788473567688
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This book is an essential reference manual that addresses the fundamental aspects of sales management with rigor and clarity. Through a direct style, the work becomes an indispensable tool for commercial directors, middle management, and salespeople, and is also an ideal complement for university and postgraduate students in the commercial field. The work is structured into three main parts: the first analyzes the sales function, internal communication, and territorial strategy; the second focuses on managing the sales force; and the third delves into the recruitment, training, motivation, and control of the sales team. The author, Manuel Artal Castells, brings his extensive teaching and professional experience to offer a practical and comprehensive view of team management and result optimization in the sales department.
