by James Martin · Amacom Books · tapa dura · ISBN 9780814403518
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«Cybercorp: The New Business Revolution» is James Martin's essay on the digital transformation of companies, published by Amacom Books in hardback (326 pages, in English).
James Martin analyses how computers and networks are revolutionising the structure of corporations. The book explains what a cybercorp is, how to leverage cyberspace and network-centric computing, and why organisations that do not adapt to this new reality will become obsolete.
The essay includes bibliography and index. It covers topics such as cybermarketing, value flows, virtual operations and the cost of obsolete thinking in business management.
James Martin was a British information technology consultant and author, known for his work on information technology engineering.
