by Brian P. Woolf · Teal Books · tapa dura · ISBN 9781888051025
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«Customer Specific Marketing: The New Power in Retailing» is Brian P. Woolf's essay on marketing, published by Teal Books in hardback (250 pages).
The author argues that mass marketing has become obsolete and that the new wave is differentiated marketing, with distinct offers for each customer. Woolf, former CEO of Food Lion, advocates intelligent loss of business to increase profits and reorganizing the company by customer lines rather than product lines.
Published on 1 May 1996 in English, it falls within the areas of consumer behaviour, customer relations and management science.
Aimed at executives, retail and marketing professionals interested in customer segmentation and loyalty.
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