Take three and pay for only two with coupon TRIPLEEN
Customer Specific Marketing
3.8
Negocios y EconomíaISBN | 9781888051025
-
VAT included
Free SHIPPING
Free returns within 30 days
Pay with:
Available offers by condition
New condition items ship only to the UK, with free shipping on orders from £15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Product details
Pages: 250 pages
Author: Brian P. Woolf
Publisher: Teal Books
ISBN: 9781888051025
Format: tapa dura
Language: en
Release date: 1/5/1996
ISBN: 9781888051025
Synopsis of Customer Specific Marketing
Este libro de Brian Woolf revolucionó la forma en que las empresas hacen negocios. Su teoría principal es que el marketing masivo está obsoleto y que el marketing diferenciado, que ofrece diferentes ofertas a diferentes clientes, es la nueva ola. Woolf, graduado de la Harvard Business School y ex CEO de Food Lion, muestra cómo las empresas deben practicar la pérdida inteligente de negocios para obtener mayores ganancias, reorganizando su negocio a lo largo de las líneas del cliente en lugar de las líneas de productos. El libro aborda temas de comportamiento del consumidor, relaciones con los clientes y ciencia de la gestión.
More titles for fans of Brian P. Woolf
Recommended by Julia
Best-selling books in Marketing and Advertising
Best sellers
Last unit!7 people have it in their cart
-
VAT included