by Ann Handley · Wiley · Tapa blanda · ISBN 9781118232606
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«Content Rules» is the content marketing manual by Ann Handley and C.C. Chapman, published by Wiley in paperback (320 pages, in English).
Practical guide to creating engaging web content: blogs, podcasts, videos, ebooks, and webinars. Explains how to develop an authentic voice, define the goals of a content strategy, and leverage social media to spread ideas. Includes real cases of companies that succeeded in building customer loyalty and boosting their business through content marketing.
Part of the New Rules Social Media Series; revised and updated edition, with a foreword by David Meerman Scott.
Aimed at marketing professionals, entrepreneurs, and content creators who want to improve their digital presence and connect with their audience.
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