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  4. ¡¡Consume y calla!!
¡¡Consume y calla!!
¡¡Consume y calla!!
Marketing and Advertising

¡¡Consume y calla!!

by Ana Isabel Gutiérrez Salegui · Foca Ediciones y Distribuciones Generales S.L. · tapa blanda · ISBN 9788496797703

3.9
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Product details

Author: Ana Isabel Gutiérrez Salegui
ISBN: 9788496797703
Publisher: Foca Ediciones y Distribuciones Generales S.L.
Language: Spanish
Format: tapa blanda
Release date: 3/19/2014
Pages: 392 pages
Dimensions: 21.8 x 14.4 x 2.2 cm
Weight: 245 g

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Synopsis of ¡¡Consume y calla!!

«¡¡Consume y calla!!» is an essay by Ana Isabel Gutiérrez Salegui, published by Foca Ediciones in paperback (392 pages, in Spanish).

Critical analysis of food and cosmetics advertising: it dismantles pseudoscientific terms, half-truths and legal loopholes used by the industry to sell products that do not improve health. It links these practices to the rise of obesity, diabetes, hypertension or anorexia and to their cost for the consumer.

First edition, published in March 2014, in the «Investigación» collection.

Aimed at a general audience interested in consumption, nutrition and advertising, and at those seeking information against food and cosmetic marketing.



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