by Henrique Agostinho · Edições Sílabo · tapa blanda · ISBN 9789726183488
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In a saturated market where supply constantly exceeds demand, the real challenge for any manager is to make the consumer want to buy their product. Written with an ironic and entertaining tone, this book offers a practical method to transform any product into a consumer-preferred brand. Through curiosities and unexpected case studies, the author guides the reader on how to build solid reasons for purchase, including key summaries and practical forms at the end of each chapter to apply directly to their business.
