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by Michael E. Porter · Free Press · tapa blanda · 576 pages
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Este libro, escrito por Michael E. Porter, explora las bases del éxito competitivo en las empresas. Introduce el concepto de la cadena de valor, que desglosa una empresa en actividades discretas, representando los bloques de construcción del éxito competitivo. El libro proporciona herramientas para entender los factores de costo y la posición relativa de una empresa, permitiendo a los gerentes identificar las fuentes de valor que justifican un precio premium y las razones por las que un producto o servicio sustituye a otro. Porter muestra cómo la ventaja competitiva reside no solo en las actividades en sí, sino en cómo estas se relacionan entre sí, con las actividades de los proveedores y con las de los clientes.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
