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by Michael E. Porter · Deusto · tapa dura · 624 pages
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Esta edición actualizada y aumentada de 'Ser competitivo' reúne los artículos más influyentes de Michael E. Porter sobre estrategia y competencia. El libro ofrece una estructura rigurosa para entender cómo las empresas, instituciones y naciones pueden alcanzar una ventaja competitiva sostenible en el mercado global. El autor combina maestría teórica con aplicaciones prácticas, abordando temas innovadores como la competencia en el sector sanitario, la responsabilidad social corporativa, la filantropía y el liderazgo. Es una obra de referencia esencial para directivos, estudiantes de MBA y profesionales que buscan transformar la gestión empresarial con el rigor de la economía.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
