by Michael Beer, Eugenia Fisher · Ediciones Granica,S.A. · tapa blanda · ISBN 9788475773353
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Cómo vender de otra manera» is the sales guide by Michael Beer and Eugenia Fisher, published by Ediciones Granica in paperback (224 pages, in Spanish).
A sales manual that invites commercial professionals to leave behind learned norms and seek alternative ways to sell better. Beer and Fisher argue that deviating from usual methods can become a competitive advantage, and encourage the reader to build their own approach, freer and more effective in dealing with clients.
Aimed at experienced salespeople who want to question classic methods and develop their own commercial strategies.
