by Pedro Rojas · Para Dummies · tapa blanda · ISBN 9788432921643
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«Community management Para Dummies» is the practical guide by Pedro Rojas, published by Para Dummies in paperback (248 pages, in Spanish).
It explains the skills needed to work as a community manager: technological and communication abilities, strategic planning, and community management. The book also addresses where the community manager fits within the organization, online reputation, crisis prevention, and personal branding as a professional opportunity.
The book belongs to the Para Dummies collection and was published in Barcelona on 24 January 2012.
Aimed at journalists, public relations professionals, and people managing their brand or company on social media.
