by Eva Sanagustín Fernández, Enrique Burgos, Javier Cerezo, Marc Cortés, Xavi de la Cruz, Eduardo Garolera, José María Gil, Javier Godoy, Javier Guardiola, Rafa Jiménez, Chema Martínez-Priego, Sergio Monge, Jordi Pérez, Iván Pino, Juan Luis Polo, Jesús Revuelta, Juan Sánchez, Ricardo Tejedor · Deusto Alienta · tapa blanda · ISBN 9788498750980
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This book explores the keys to new marketing, focusing on the transformation of the business communication model and the consolidation of 2.0 tools such as blogs, wikis, Facebook, Twitter, and YouTube. Readers will learn to redefine their business communication strategy through direct communication on company websites, two-way communication in traditional online media, and shared communication in new social media tools. Ideal for managers and marketing professionals looking to understand and apply new social technologies to their business strategy.
Juan Sánchez, also Juan Sanchez is an American artist and educator. He is an important Nuyorican cultural figure to emerge in the second half of the 20th century. His works include photography, paintings and mixed media works.
