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Buyology
4.4
Negocios y EconomíaISBN | 9788498750560
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Product details
Pages: 272 pages
Author: Martin Lindstrom
Publisher: Gestión 2000
ISBN: 9788498750560
Format: tapa blanda
Language: es-ES
Release date: 23/3/2010
ISBN: 9788498750560
Synopsis of Buyology
Descubre los sorprendentes hallazgos de Martin Lindstrom en 'Buyology: Verdades y mentiras de por qué compramos'. A través de tres años de investigación y el análisis del comportamiento de 2000 voluntarios, Lindstrom revela cómo los anuncios, logotipos y marcas impactan en nuestras decisiones de compra. Este libro te invita a reflexionar sobre la irracionalidad detrás de nuestras elecciones como consumidores y cómo las estrategias de marketing influyen en nuestra conducta. Una obra esencial para entender el neuromarketing y el comportamiento del consumidor en el mundo actual.
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About the author
Martin Lindstrom
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.
Born in 197019 titles published
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