by Martin Lindstrom · Gestión 2000 · tapa blanda · ISBN 9788498750560
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Discover the surprising findings of Martin Lindstrom in 'Buyology: Truths and Lies About Why We Buy'. Through three years of research and analysis of the behavior of 2000 volunteers, Lindstrom reveals how advertisements, logos, and brands impact our purchasing decisions. This book invites you to reflect on the irrationality behind our choices as consumers and how marketing strategies influence our behavior. An essential work to understand neuromarketing and consumer behavior in today's world.
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.
