by Susanne Currid · Panoma Press · tapa blanda · ISBN 9781909623132
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«Build Your Tribe» is the marketing guide for restaurants, bars and cafés by Susanne Currid, published by Panoma Press in paperback (196 pages).
Guide for restaurants, bars and cafés that proposes creating a tribe of loyal customers instead of mass marketing. It explains how to connect with key customers online, in the venue and at events, build the marketing team, choose social networks and use affordable digital tools to increase sales.
Work in English published in 2013; illustrated edition with black-and-white images.
Aimed at owners and managers of restaurants, bars and cafés who want to build customer loyalty with digital marketing strategies.
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