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Branding @ the Digital Age
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Negocios y EconomíaISBN | 9780333947692
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Product details
Pages: 194 pages
Author: Herbert M. Meyers, Richard Gerstman
Publisher: Palgrave Macmillan
ISBN: 9780333947692
Format: tapa dura
Language: en
Release date: 14/9/2001
ISBN: 9780333947692
Synopsis of Branding @ the Digital Age
En 'Branding @ the Digital Age', Herbert M. Meyers y Richard Gerstman exploran cómo las marcas pueden prosperar en el entorno digital. Este libro ofrece una guía autorizada y entretenida sobre el papel estratégico del e-branding, proporcionando consejos y técnicas para construir comunidades de consumidores, combinar marketing online y offline para maximizar el impacto, y protegerse contra el uso indebido de marcas registradas en línea. Con contribuciones de expertos de Interbrand y líderes de empresas como Microsoft, McDonald's y Procter & Gamble, este libro es una lectura esencial para cualquier persona interesada en el futuro del branding en la era digital.
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