by Renata Paz Couso · Ideaspropias Editorial · tapa blanda · ISBN 9788496578388
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«Atención al cliente: guía práctica de técnicas y estrategias», by Renata Paz Couso, is the practical guide to customer service in hardback (184 pages).
The manual defines customer service as the actions to increase customer satisfaction and as a system of continuous improvement, not just a marketing tool. It explains skills to improve it, with guidelines on oral and written communication, public service and consumer behaviour.
First edition published in 2005. It belongs to the Gestión empresarial collection from Ideaspropias Editorial.
Aimed at business professionals and public-facing workers seeking tools to improve service quality.
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