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Advertising Budget
by Simon Broadbent · McGraw-Hill Publishing Co. · tapa blanda · 220 pages
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Pages: 220 pagesAuthor: Simon BroadbentPublisher: McGraw-Hill Publishing Co.Format: tapa blandaLanguage: enRelease date: 1/5/1989ISBN: ISBN 9780077071561
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Synopsis of Advertising Budget
Este libro, titulado 'Advertising Budget: Advertiser's Guide to Budget Determination', es una guía para la determinación del presupuesto publicitario. Escrito por Simon Broadbent y publicado por McGraw-Hill Publishing Co. en 1989, el libro aborda temas de marketing y ventas, así como la gestión y administración de negocios. Con 220 páginas, esta edición en tapa blanda está dirigida a un público profesional y académico interesado en la publicidad y la gestión financiera.
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