by Simon Broadbent · McGraw-Hill Publishing Co. · tapa blanda · ISBN 9780077071561
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«Advertising Budget» is Simon Broadbent's guide to advertising budgets (McGraw-Hill Publishing Co., paperback, 220 pages, in English).
This practical guide focuses on determining the advertising budget and managing advertising investment. It examines the relationship between budget, sales and marketing strategy, and introduces financial management criteria applied to decision-making within the company.
The work was originally published in English in 1989 and falls within the Business and Economics category, in the field of marketing and sales.
Suitable for marketing and advertising professionals and managers, as well as students and academics interested in financial management.
