by Iván Fanego · Independently published · tapa blanda · ISBN 9781718118003
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«A nadie le interesan tus anuncios» is Iván Fanego's essay on the decline of interruption advertising, published by Independently published in paperback (157 pages, in Spanish).
The book argues that traditional advertising became obsolete with the arrival of the Internet and analyses why companies ignored the problem until ad fraud and ad blockers made it unsustainable. It reviews the missed opportunity in the 2000s, explains why the current rebellion against advertising is more pragmatic, and proposes a future based on permission rather than interruption.
The subtitle of the work is «Un manifiesto contra la publicidad de interrupción». The cover shows hands covering a person's eyes and announces a foreword by Asier Albistur.
Aimed at marketing and advertising professionals seeking alternatives to intrusive formats, as well as companies interested in digital transformation.
