by Enrique Badía · LID Editorial Empresarial, S.L. · tapa blanda · ISBN 9788483560266
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«Zara y sus hermanas» is Enrique Badía's business history essay, published by LID Editorial in paperback (354 pages).
Enrique Badía analyses how Amancio Ortega turned Zara and its sister chains into a global fashion leader, with thousands of stores and a model that has surpassed H&M in sales and employees and GAP in profits. The book covers this expansion and the daily tension of a giant in constant growth.
First edition of 2008, in the Business History collection, with a prologue by Carlos Rodríguez Braun.
For readers interested in business strategy, marketing and the textile sector, including professionals and business students.
