by David Brown · SQN · tapa blanda · ISBN 9788382101720
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«Wojny biznesowe» is David Brown's essay on rivalry between major brands, published by SQN in paperback (464 pages, in Polish).
Based on the Business Wars podcast, the book gathers stories of competition between brands and analyzes why some companies thrive while others fail. Cases covered include Nintendo versus Apple, the iPhone-BlackBerry clash, and the Adidas-Puma rivalry.
Original subtitle: «Opowieści o rywalizacji najsłynniejszych marek na świecie». Published in 2021.
Of interest to those wanting to understand business strategy and stories of rivalry between major brands.
