by Christopher Ryan · tapa blanda · ISBN 9780982539750
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«Winning B2B Marketing» is Christopher Ryan's B2B marketing guide, published by Fusion Marketing Press in paperback (286 pages, in English).
Practical guide to building a B2B marketing and sales operation that generates awareness, captures leads and produces revenue consistently. It explains how to choose the commercial model, align marketing and sales, use online tools and social media, and get qualified leads without blowing the budget.
The subtitle is «Proven Methods That Drive Revenue, Leads and Awareness». The edition is updated with the latest online marketing techniques. The book was published on 25 April 2014.
For marketing professionals, entrepreneurs and sales managers at B2B companies looking to generate demand and revenue systematically.
