by Dorothy Leonard, Walter Swap · Harvard Business Review Press · tapa dura · ISBN 9780875848655
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«When Sparks Fly: Igniting Creativity in Groups» is the management essay by Dorothy Leonard and Walter Swap, in hardback, 242 pages, in English.
Creativity depends not only on exceptional individuals, but on well-led groups. The book analyses the creative process and offers techniques for composing teams, channelling disagreements into new ideas and learning from mistakes. It also examines the role of leadership, passion and the workspace in innovation.
Published in 1999 by Harvard Business Review Press. Includes examples of startups and companies such as Fisher-Price, Intel and Hewlett-Packard.
Aimed at managers, team leaders and management professionals seeking to foster innovation in their organisations.
